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	<title>REPORT - FINEV</title>
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		<title>FINEV&#8217;s Miki Mitsunari Interview with Mr. Yoshinari Noda: Editor, Environmental News in Japan</title>
		<link>https://finev.co.jp/en/contributions/finevs-miki-mitsunari-interview-with-mr-yoshinari-noda-editor-environmental-news-in-japan-2/</link>
		
		<dc:creator><![CDATA[Masaki Kobayashi]]></dc:creator>
		<pubDate>Wed, 17 Sep 2025 04:47:40 +0000</pubDate>
				<guid isPermaLink="false">https://finev.co.jp/?post_type=contributions&#038;p=4240</guid>

					<description><![CDATA[<p>Yoshinari Noda: Editor, Environmental News in Japan The Environmental News (Kankyō Shimbun), first published i [&#8230;]</p>
<p>The post <a href="https://finev.co.jp/en/contributions/finevs-miki-mitsunari-interview-with-mr-yoshinari-noda-editor-environmental-news-in-japan-2/">FINEV’s Miki Mitsunari Interview with Mr. Yoshinari Noda: Editor, Environmental News in Japan</a> first appeared on <a href="https://finev.co.jp">FINEV</a>.</p>]]></description>
										<content:encoded><![CDATA[<!--handmade-->
<section class="h3Block">
    <h3>Yoshinari Noda: Editor, Environmental News in Japan</h3>
    <p>The Environmental News (Kankyō Shimbun), first published in 1965, is a weekly professional newspaper specializing in environmental business, regulations, energy, and climate change. It is widely subscribed to by both public- and private-sector organizations involved in environmental fields and environmental businesses. The newspaper has a circulation of approximately 74,000 copies. Mr.Noda is an editor of the newspaper </p>
    
    <section class="h4Block">
        <h4>Pollution Prevention and Remediation</h4>
        <dl>
            <dt><span class="qa">Q:</span> In the field of environmental business, which areas of traditional pollution control are currently attracting attention?</dt>
            <dd>
                <span class="qa">A:</span><br>
                There is growing interest in PFAS.<br>
                On June 30, 2025, a ministerial ordinance was promulgated to newly establish drinking water standards for PFOS and PFOA, two substances that had previously only been subject to provisional guidelines. The concentration standard for these two substances is set at a total of 50 nanograms per liter.<br>
                In addition to drinking water, these two substances will also be given guideline values for public water areas such as rivers and groundwater. These lead increasing demand for measurement (certification of measurement results) related to these substances.<br>
                As for soil standards, discussions are still ongoing, and it is not yet decided whether regulations will be put in place. However, some advanced companies have already begun PFAS investigations at their factories. Some remediation companies are providing remedial services using technologies imported from the United States.
            </dd>
    
            <dt><span class="qa">Q:</span> What measures are being considered to address aging infrastructure?</dt>
            <dd>
                <span class="qa">A:</span><br>
                In June 2025, the Japanese government approved a Mid-Term National Resilience Plan, allocating more than 20 trillion yen over the next five years, with sector-specific targets set to begin from fiscal year 2026. As we saw the sewer collapse fatal accident this spring, aging infrastructure are serious issues and long-term challenge. The Ministry of Land, Infrastructure, Transport and Tourism (MLIT) established a new framework in April 2024 to manage water supply and sewage systems in an integrated manner, thereby accelerating measures to address aging water infrastructure. Some companies are now offering services that utilize Israeli satellite data to identify and locate aging infrastructure in order to find priority maintenance or repair.
            </dd>
        </dl>
    </section><!-- /.h4Block-->
    
    <section class="h4Block">
        <h4>Circular Economy </h4>
        <dl>
            <dt><span class="qa">Q:</span> In addition to climate change, policies on the circular economy appear to be gaining momentum. How do you see this trend?</dt>
    
            <dd>
                <span class="qa">A:</span><br>
                Although Japan has existing recycling-related legislation, a large proportion of waste, including food, plastics, and textiles, has traditionally been disposed of through incineration. In response to legislative developments in Europe promoting the use of recycled materials, the Japanese government approved the “Circular Economy Transition Acceleration Package” in December 2024. This initiative aims to accelerate resource circulation for metals, plastics, and other materials and to establish a domestic circular economy framework.
            </dd>
    </section><!-- /.h4Block-->
    
    <section class="h4Block">    
            <h4>New Legal Framework for Advanced Recycling Businesses:</h4>
            <dl>
                <dt><span class="qa">Q:</span> Please tell me about the background behind the creation of this package and how it differs from previous approaches.</dt>
                <dd>
                    <span class="qa">A:</span><br>
                    Currently, approximately 90% of waste treatment in Japan is handled by small and medium-sized enterprises. To promote the commercialization of more advanced resource recovery and recycling technologies, a new law was enacted and came into effect in February 2025. Under this law, businesses certified by the Minister of the Environment are now permitted to conduct waste recycling activities without obtaining conventional waste treatment permits under the Waste Management Act. Furthermore, in advanced recycling operations, subcontracting waste treatment—which was previously prohibited in principle—is now allowed. The Ministry of the Environment will announce detailed guidance and requirements for these advanced recycling businesses shortly.
                </dd>
            </dl>
        </dl>
    </section><!-- /.h4Block-->
    
    <section class="h4Block">
        <h4>Mandatory Use of Recycled Plastics in Automobile Manufacturing:</h4>
        <dl>
            <dt><span class="qa">Q:</span> Is the regulation of the European automotive industry also part of the background?</dt>
            <dd>
                <span class="qa">A:</span><br>
                In Europe, regulations will require that 25% of plastics used in automobile manufacturing be recycled materials by 2031. In response, Japan established a new arterial and venous industries consortium in 2024 to secure a stable supply of recycled plastics in both quantity and quality.<br>
                This public-private-academic consortium, for which the Ministry of the Environment serves as the secretariat, aims to develop a recycled plastics market specifically for the automotive sector. This initiative is also fostering new collaboration between manufacturers and waste treatment companies — a partnership that did not exist in the past.
            </dd>
    
            <dt><span class="qa">Q:</span> Are there any other new policies or initiatives?</dt>
            <dd>
                <ul>
                    <li>
                        <h5>Municipal Resource Circulation Forum:</h5>
                        The Ministry of the Environment is planning to hold a nationwide forum in September, bringing together local governments to promote resource circulation. This will include soliciting participation from leading municipalities, implementing model projects, providing resource circulation assessments for municipalities, and supporting start-ups. Similar to existing framework that advances local government leadership on decarbonization, this initiative aims to accelerate municipal efforts in resource circulation.
                    </li>
                    <li>
                        <h5>Global Circularity Protocol (GCP) for Resource Circulation:</h5>
                        Following the global frameworks of TCFD (climate-related) and TNFD (nature-related), international initiatives on resource circulation are progressing. In 2021, Japan proposed the Circular Economy and Resource Efficiency Principles (CEREP) at the G7 as a global standard for resource circulation. Building on this, the Global Circularity Protocol (GCP) was launched in 2023 in collaboration with WBCSD and was endorsed at the G7 Hiroshima Summit in 2023. The Japanese government has declared its active support for this initiative and is promoting related policies as I talked. Japanese companies are also expected to expand their efforts in this area.
                    </li>
                    <li>
                        <h5>Establishment of a Recycling System for E-Scrap from ASEAN Countries in Japan:</h5>
                        Japan is working with five ASEAN countries — Thailand, Indonesia, Vietnam, the Philippines, and Malaysia — to develop guidelines and promote the recycling of e-waste (electronic waste). Within the OECD, Japan aims to increase the annual recycling volume from the current maximum of 360,000 tons to 500,000 tons by 2030. This initiative is also expected to help prevent pollution from electronic waste in ASEAN countries. Japanese metal material and recycling companies are anticipated to participate actively in this project.
                    </li>
                </ul>
            </dd>
        </dl>
    </section><!-- /.h4Block-->
    
    <section class="h4Block">
        <h4>Climate related technology and transition </h4>
        <dl>
            <dt><span class="qa">Q:</span> How do you see the current trends and technologies related to climate change measures and the transition towards decarbonization?</dt>
            <dd>
                <span class="qa">A:</span>
                <ul>
                    <li>
                        <h5>Perovskite Solar Cells:</h5>
                        Perovskite solar cells, originally invented by Japanese researchers, are receiving increasing policy support to promote future adoption. In 2025, the Japanese government approved a Cabinet decision setting targets to install solar panels on 50% of government-owned buildings by 2030 and 100% by 2040. As part of this initiative, the proactive installation of perovskite solar cells was also specifically mandated.
                        Out of approximately 22,000 government-owned buildings, about 4,400 locations are identified as suitable for wall-mounted installations (see reference materials below).
                        Additionally, from autumn 2025, a subsidy program will be launched for a two-year period to cover two-thirds to three-quarters of installation costs for local governments and private companies that adopt perovskite solar panels.
                    </li>
                    <li>
                        <h5>Offshore Wind Power:</h5>
                        On June 3, 2025, Japan revised the Renewable Energy Sea Area Utilization Act to allow the installation of offshore wind power facilities within Japan’s Exclusive Economic Zone (EEZ). This is part of Japan’s efforts to achieve carbon neutrality by 2050. Construction companies such as Toda Corporation are leading these initiatives.
                    </li>
                </ul>
            </dd>
    
            <dt><span class="qa">Q:</span> What kind of initiatives or developments are underway in relation to next-generation fuels?&#8221;</dt>
            <dd>
                <span class="qa">A:</span>
                <ul>
                    <li>
                        <h5>Methanation:</h5>
                        Methanation technology, which produces methane from CO₂ and hydrogen for use in city gas, is a key initiative to decarbonize the gas supply. For city gas companies, it represents a crucial strategy to maintain their existing infrastructure while sustaining their core business. Major players such as Tokyo Gas and Osaka Gas are actively participating.
                    </li>
                    <li>
                        <h5>E-Fuel (Synthetic Fuel from CO₂ and Hydrogen):</h5>
                        ENEOS and Idemitsu are advancing research into E-Fuel, a synthetic fuel made from CO₂ and hydrogen, exploring its potential as a replacement for conventional combustion fuels in vehicles and ships. This technology seems to be promoted in the U.S., with companies like Mitsui &#038; Co. making venture capital investments in this area.
                    </li>
                </ul>
            </dd>
        </dl>
    </section><!-- /.h4Block-->
    
    <p>
        Source）Environmental Business Journal, Volume 38 Numbers 7/8: Q3 2025<br>
        Global Environmental Markets 2025
    </p>
</section><!-- /.h3Block--><p>The post <a href="https://finev.co.jp/en/contributions/finevs-miki-mitsunari-interview-with-mr-yoshinari-noda-editor-environmental-news-in-japan-2/">FINEV’s Miki Mitsunari Interview with Mr. Yoshinari Noda: Editor, Environmental News in Japan</a> first appeared on <a href="https://finev.co.jp">FINEV</a>.</p>]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>FINEV&#8217;s Miki Mitsunari Interview with Mr. Kaoru Hirose, Senior Managing Executive Officer, in charge of ESG Initiatives at Yuasa Trading Co., Ltd.</title>
		<link>https://finev.co.jp/en/contributions/finevs-miki-mitsunari-interview-with-mr-kaoru-hirose-senior-managing-executive-officer-in-charge-of-esg-initiatives-at-yuasa-trading-co-ltd-2/</link>
		
		<dc:creator><![CDATA[Masaki Kobayashi]]></dc:creator>
		<pubDate>Wed, 17 Sep 2025 04:35:33 +0000</pubDate>
				<guid isPermaLink="false">https://finev.co.jp/?post_type=contributions&#038;p=4238</guid>

					<description><![CDATA[<p>FINEV&#8217;s Miki Mitsunari Interview with Mr. Kaoru Hirose, Senior Managing Executive Officer, in charge of  [&#8230;]</p>
<p>The post <a href="https://finev.co.jp/en/contributions/finevs-miki-mitsunari-interview-with-mr-kaoru-hirose-senior-managing-executive-officer-in-charge-of-esg-initiatives-at-yuasa-trading-co-ltd-2/">FINEV’s Miki Mitsunari Interview with Mr. Kaoru Hirose, Senior Managing Executive Officer, in charge of ESG Initiatives at Yuasa Trading Co., Ltd.</a> first appeared on <a href="https://finev.co.jp">FINEV</a>.</p>]]></description>
										<content:encoded><![CDATA[<section class="h3Block">
<h3>FINEV&#8217;s Miki Mitsunari Interview with Mr. Kaoru Hirose, Senior Managing Executive Officer, in charge of ESG Initiatives at Yuasa Trading Co., Ltd.</h3>
<p>FINEV and Environmental Business International Inc. have collaborated for years on environmental market analysis and information exchange between Japan and the United States. For this edition of EBJ, FINEV Founder Miki Mitsunari offers her perspective on the Japanese remediation market and on Japan&#8217;s Ministry of the Environment&#8217;s 2025 Report on the Market Size and Employment Size of the Environmental Industry. But first we present a summary of two interviews she recently conducted with key experts on Japanese environmental and climate change markets and trends: Mr. Kaoru Hirose, Senior Managing Executive Officer, in charge of ESG Initiatives at Yuasa Trading Co., Ltd., and Yoshinari Noda: Editor, Environmental News in Japan</p>
<p>Yuasa Trading Co. Ltd. is Japan’s oldest machinery-focused trading company, with a history of 360 years as of next year. The company handles a wide range of products for factories, housing, construction, and exteriors, sourced from approximately 5,000 suppliers and sold to about 22,000 customers. In fiscal year 2024, Yuasa achieved sales exceeding 50 billion yen ($340Mil.). Yuasa’s services go beyond the mere distribution of goods; it provides integrated one-stop solutions encompassing planning proposals, design, construction, and maintenance. In Japan, energy efficiency initiatives have long been advanced, and Yuasa has been an early mover in factory equipment upgrades and the introduction of renewable energy. Yuasa established its YES Division (Yuasa Environment Solution) in the 2000s to promote such energy-saving initiatives, led by Senior Managing Executive Officer Mr. Hirose. Today, Yuasa’s green-related businesses generate annual sales of approximately 50 billion yen.</p>
<div class="h4Block">
<dl>
<dt>
                <sapn class="qa">Q:</sapn> How do you view Japanese companies’ efforts toward decarbonization?
            </dt>
<dd>
                <span class="qa">A:</span><br />
                Many companies have set long-term goals and made progress in identifying, monitoring and reducing their emissions and energy costs. However, a majority of them are still taking a wait-and-see approach when it comes to GX (Green Transformation).<br />
                That said, in response to rising electricity prices, companies are moving forward with considerations for solar power and other forms of renewable energy. Despite factors such as the energy policies under the Trump administration and growing skepticism toward renewables in Europe, Japanese companies remain committed to advancing their investments in renewable energy.
            </dd>
<dt>
                <sapn class="qa">Q:</sapn> Are companies’ initiatives for renewable energy and CO₂ reduction primarily driven by requests from business partners, or are there other factors such as disclosure requirements?
            </dt>
<dd>
                <span class="qa">A:</span><br />
                In many cases, these efforts are driven both by requests from business partners and by companies’ own initiatives for disclosure.<br />
                Requests from business partners have expanded beyond companies like Apple to include finished automobile manufacturers. As a result, automotive parts suppliers are increasingly working on their own Scope 1 and Scope 2 initiatives. In the automotive sector, the EU Battery Regulation and its requirements for carbon footprint disclosures are also having an impact. Companies are required to calculate carbon footprints within their facilities on a machine-by-machine basis, including equipment such as air compressors.
            </dd>
<dt>
                <sapn class="qa">Q:</sapn> What are the differences by company size?
            </dt>
<dd>
                <span class="qa">A:</span><br />
                At present, Yuasa most frequently supports listed companies on Japan’s Prime and Standard markets with these initiatives. Companies whose clients include major automotive manufacturers are generally moving forward with such efforts.<br />
                In addition, apparel brands are increasingly conducting surveys not only at their own directly operated sites but also at contracted factories. These surveys cover environmental and social aspects, such as CO₂ emissions and human rights. The brands are encouraging emission reductions throughout their supply chains.
            </dd>
</dl></div>
<p><!-- /.h4Block --></p>
<section class="h4Block">
<h4>Energy saving initiatives Japanese companies’ overseas’ facilities </h4>
<dl>
<dt>
                <sapn class="qa">Q:</sapn> What is the current status of Japanese companies’ energy-saving efforts at their overseas sites? Do you see any differences by country or region?
            </dt>
<dd>
                <span class="qa">A:</span><br />
                Japanese companies’ efforts at their overseas sites appear to be still at an early stage. Many are still in the consideration phase. When energy-saving assessments are conducted at factories, there is often significant potential for energy savings, both in terms of operations and equipment upgrades, and tangible improvements are being achieved.<br />
                The use of rooftop solar panels in the United States does not seem to be as widespread as in Japan.<br />
                In Southeast Asia, Thailand appears to have a relatively high level of awareness regarding energy conservation. In countries such as Vietnam, Indonesia, and Malaysia, where coal use remains prevalent and grid emission factors are high, the introduction of solar power can lead to significant emission reductions, making it a highly effective solution.<br />
                By reviewing the entire portfolio of overseas sites, we can propose prioritization strategies for emissions reductions.
            </dd>
<dt>
                <sapn class="qa">Q:</sapn> Could you tell us about the key features and strengths of Yuasa ?
            </dt>
<dd>
                <span class="qa">A:</span><br />
                At Yuasa, we conduct energy-saving assessment to support emissions reduction through both operational improvements and equipment upgrades. In Japan, these assessments are generally performed through on-site visits. For overseas locations, we utilize a remote assessment system to conduct real-time assessments in collaboration with Yuasa’s local staff and our headquarters team.
            </dd>
<dt>
                <sapn class="qa">Q:</sapn> What differentiates you from other solution providers?
            </dt>
<dd>
                Yuasa handles virtually all types of equipment related to factories, which enables us to evaluate energy-saving potential across the entire production process and propose appropriate equipment upgrades. Specific equipment manufacturers typically assess only their own products, while energy consulting companies often cannot provide a list of recommended equipment for replacement. In contrast, Yuasa offers a one-stop service that covers all types of equipment from assessment to installation—through our network of partner companies.<br />
                We also support the introduction of renewable energy solutions and handle products such as Tesla’s large storage battery in the Japanese market.
            </dd>
<dt>
                <sapn class="qa">Q:</sapn> What is your outlook on the energy-saving and decarbonization market over the next few years?
            </dt>
<dd>
                Our services are highly valued by customers for enabling energy-saving efforts tailored to their needs and budget.<br />
                In addition, we offer energy-saving training sessions via Zoom for site and factory managers at our clients’ group companies. These sessions help build hands-on knowledge of energy-saving practices at the operational level. <br />
                As mentioned earlier, Japanese companies are expected to continue their efforts toward GX (Green Transformation), and we believe the demand for these services will remain strong.
            </dd>
</dl>
</section>
<p><!-- /.h4Block --></p>
<p>
        Source）Environmental Business Journal, Volume 38 Numbers 7/8: Q3 2025<br />
        Global Environmental Markets 2025
    </p>
</section>
<p><!-- /.h3Block --></p><p>The post <a href="https://finev.co.jp/en/contributions/finevs-miki-mitsunari-interview-with-mr-kaoru-hirose-senior-managing-executive-officer-in-charge-of-esg-initiatives-at-yuasa-trading-co-ltd-2/">FINEV’s Miki Mitsunari Interview with Mr. Kaoru Hirose, Senior Managing Executive Officer, in charge of ESG Initiatives at Yuasa Trading Co., Ltd.</a> first appeared on <a href="https://finev.co.jp">FINEV</a>.</p>]]></content:encoded>
					
		
		
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